Event Sponsors

Brisbane BMW & Westside BMW are each more than just a showroom. LMM Holdings management team, consisting of Martin Roller and Marvin Burke, have proudly owned and operated the business since 1999. In 2014 the Sime Darby Motors group joined LMM Holdings as a majority owner, bringing a wealth of experience and expertise in the automotive industry to the business.

With decades of BMW experience combined, the Group has expanded to be Queensland’s largest BMW dealership and one of BMW’s most successful teams across Australia.

Our focus on delivering exceptional luxury vehicles and flawless customer service has contributed to winning countless industry awards over the years.

We’ve welcomed tens of thousands of customers to the BMW family and our team of highly-trained sales, service, finance, parts and administration staff are committed to looking after our customers.

Visit the Brisbane BMW website Visit the Westside BMW website 


BOQ 2col LSC

Founded in 1874, BOQ is one of the oldest financial institutions in Queensland. With a national footprint of over 180 branches across Australia, we pride ourselves on building long-term customer relationships that are based on mutual respect and understanding. With over two-thirds of our BOQ branches being owner-managed, we are proudly different to the big banks. In each and every one of our branches, you’ll find us really getting to know our customers and recognising the things they need, rather than selling them things they don’t.

We’ve created simple, easy-to-understand banking products to help support our customers’ financial needs.  We offer a range of these products and services to individuals, as well as businesses. We’re one of the top 100 companies ranked by market capitalisation on the Australian Securities Exchange and are regulated by the Australian Prudential Regulation Authority as an Authorised Deposit-taking Institution. 

But most importantly, every day, we work hard to prove that it’s possible to love a bank.

Visit the BOQ website 



Established in 1932, the Hastings Deering Group is one of the top 5 Cat dealers worldwide. Our company is the exclusive distributor for the sale of Cat equipment, technology solutions, parts and service support in our territories. Headquartered in Brisbane, Australia, Hastings Deering has approximately 3000 employees, across 23 business service centres throughout Queensland, Northern Territory, Papua New Guinea, the Solomon Islands and New Caledonia. 

We sell, rent, and offer outstanding support and parts distribution services for customers across a range of industries, including mining, general construction, civil transport and commercial construction, power systems, government, primary industries and marine.

Hastings Deering is committed to supporting the communities in which we operate, providing support to a broad range of charitable and community organisations including the Ride for Life Challenge.

Visit the Hastings Deering website





This 13-level boutique tower is a defining and timeless landmark providing a sophisticated introduction to a new standard of inner-city residential living for the fitness focused resident.

Lume is Devcorp’s signature development and has been designed by the two owners of Devcorp who both are dedicated to living a healthy outdoor lifestyle, in particular their own keen interest in cycling and endurance triathlon.

Lume’s spectacular sky lounge and a sweeping rooftop terrace has an infinity edge pool complete with training swim jet, a fully equipped gymnasium for those treadmill runs on a cold winters morning or for building strength on the bike, and a restoration zone for ironing out those post ride niggles. Whether it be your pre work swim session, your protein smoothie from the on-site cafe below or your post-race active recovery, your new home at Lume will mean there is no reason to miss a training session or your goals.

Towering ceilings, built-in joinery and the floor to ceiling glass walls offer a seamless flow between indoor and outdoor living spaces for your loved ones while offering you the perfect vantage point for calculating your next cycling route. 

Visit the Lume website


Benga Designs all started in 2003 on the back of a handshake agreement with a select group of clients with the mantra of creating and designing high quality, innovative 3D signage and contemporary graphics, all at a competitive price. One of those original clients was Brisbane BMW.

With this driving our management and manufacturing processes, Benga has developed a niche for itself, not only in the Queensland signage industry, but Australia wide, especially with in the areas of franchising and retail shopfitting.

Our success has been directly attributed to Benga’s refined project management skills.  We pride ourselves on the attention given to upfront planning, communication and liaising with our clients and shopfitters. 


  • Servicing Australia-wide
  • Custom manufacture
  • Supply and Installation
  • Project Management
  • Rebrands State and Nationwide
  • 3D Illuminated Signage
  • Plastic Fabrication
  • Neon Signage
  • LED Signage
  • Internal & External Retail Signage
  • Large Format Printing
  • Vehicle Wraps
  • Visit the Benga Designs website 






    Cam’s Cycle Coaching provide safe cycling for ALL levels and abilities, from beginners to professional cyclists. 

    As Brisbane’s ultimate indoor and outdoor cycle training centre with comprehensive indoor training facilities with coached sessions 6 days per week both indoors and outside.  This unique combination of indoor and outdoor training ensures that mother-nature is no obstacle to our members training and safety. By incorporating CompuTrainers into your training you can improve your power by 20-30% and increase speed by 5km/hr. 

    In addition, Cam’s offer regular training camps around Australia, club support at a number of national events, and work closely with a number of cycling/triathlon clubs and organisations/events such as Smiling for Smiddy, Peaks Challenge Events, and BMW Ride for Life.

    Your goal is Cam’s goal – big or small.

    Visit the Cam’s Cycle Coaching website





    JH Leavy & Co have a long and proud history of over 100 years serving fresh produce to the nation from the Brisbane Markets at Rocklea. We are proud suppliers of fresh produce to the wholesale, retail, food service and food processing trade across Australia.

    The strength of the business is testament to the passion for produce of our growers and the current JH Leavy & Co team. Our success is built on our strong grower relationships, a dedicated team working hard to deliver service levels that exceed expectations and a warehousing and logistics capability that is state of the art.

    JH Leavy & Co are proud to continue our support of the BMW Ride For Life Challenge in 2017 and look forward to seeing you at the start line again!

    Visit the Jh Leavy website


    Grab your mates and capture that post-ride smile in the Photo Tent on event day with Revel Studio. You’ll receive a free of charge print along with a digital copy to share with your social media friends. 

    Revel Studio is a premier Family and Wedding portrait studio. It’s all about expressions, movement, creativity and passion, creating magical imagery.


    Visit the Revel Studio website


    Thanks to Health Place New Farm, riders will have the opportunity to enjoy a free of charge post-ride rub-down at the finish line! 

    Why not book in for a massage pre-event so you’re ready to take on those 80km’s? 


    Visit the Health Place website